SEO Strategy & Optimization

Brand Introduction

DNA Outsourcing, a leading South African HR and workforce outsourcing company, partnered with Digi Alfa to strengthen online visibility, organic reach, and search performance. The primary objective was to boost qualified traffic, improve engagement, and position DNA Outsourcing as a competitive authority within the HR services industry.

Project Pain Points

Before teaming up with Digi Alfa, DNA Outsourcing struggled with low keyword rankings, limited industry visibility, and insufficient organic reach, preventing them from connecting effectively with potential clients seeking reliable HR solutions.

SEO Plan & Execution

To overcome these challenges, Digi Alfa developed a targeted SEO strategy focused on boosting search presence and authority within the HR services landscape.

1. On-Page Optimization

• Keyword Alignment: Mapped high-intent search terms related to HR outsourcing, staffing solutions, and workforce management.

• Technical Improvements: Conducted a full technical audit to resolve crawling issues, indexing errors, and performance obstacles impacting user experience.

• Content Optimization: Enhanced service pages and supporting content to match search intent and improve topical relevance.

2. Off-Page Optimization

• Authority Link Building: Secured quality backlinks from relevant business, staffing, and HR directories to increase trust signals and domain authority.

• Brand Mentions & Outreach: Expanded visibility across industry-relevant platforms to reinforce credibility and market positioning.

Growth & Impact

Across the campaign period, DNA Outsourcing experienced measurable improvements:

• Organic Visibility: Increased overall search presence, allowing more users to discover HR-related services organically.

• Organic Traffic: Boosted page visits driven by refined keyword targeting and optimized service content.

• User Engagement: Improved behavior metrics such as time on page and reduced bounce rates.

• Keyword Rankings: Notable growth across service-focused keywords, strengthening search competitiveness.

Closing Thoughts

The collaboration between DNA Outsourcing and Digi Alfa highlights the impact of a structured, insight-driven SEO plan. Through technical enhancement, strategic content improvements, and authoritative link-building, DNA Outsourcing achieved greater visibility and long-term positioning within the HR outsourcing industry.