SEO Strategy & Optimization

Brand Introduction

Prime Custom, a leading U.S.-based kitchen and bathroom remodeling company, aimed to strengthen its online visibility and boost audience engagement. Through a strategic collaboration with Digi Alfa, the focus was on increasing organic traffic, enhancing keyword performance, and positioning Prime Custom as a trusted authority in the home renovation industry.

Project Pain Points

Before partnering with Digi Alfa, Prime Custom faced challenges with limited organic search performance, inconsistent keyword rankings, and under-optimized service pages, which hindered their ability to attract homeowners seeking remodeling services online.

SEO Plan & Execution

To overcome these challenges, Digi Alfa developed a focused SEO plan that prioritized local visibility, conversion-oriented optimization, and technical performance improvements.

1. On-Page Optimization

• Local Keyword Targeting: Focused on service and city-specific keywords to capture high-intent local traffic.

• Content Enhancement: Reworked service and blog pages to align with search intent and improve user engagement.

• Technical SEO Fixes: Conducted audits to improve crawlability, mobile responsiveness, and loading speed.

2. Off-Page Optimization

• Authority Link-Building: Built backlinks from home improvement blogs, local directories, and industry publications to increase trust signals.

• Citation Management: Optimized business listings and local citations for stronger regional visibility.

Growth & Impact

The optimization strategy delivered measurable results within the campaign period:

• Organic Clicks: Showed a consistent upward trend across targeted service keywords.

• Impressions: Significant improvement, increasing Prime Custom’s online visibility across local search results.

• CTR (Click-Through Rate): Improved engagement due to optimized titles, meta descriptions, and visual snippets.

• Keyword Rankings: Achieved first-page rankings for multiple high-competition remodeling service keywords.

Closing Thoughts

This collaboration between Prime Custom and Digi Alfa demonstrates the value of precision SEO in the home remodeling sector. With a data-driven strategy, optimized local targeting, and content-focused execution, Prime Custom successfully expanded its online footprint and attracted a more qualified client base.