SEO Strategy & Optimization

Brand Introduction

Thinlizzy, a leading Australian beauty and fitness e-commerce brand, partnered with Digi Alfa to strengthen its online visibility and organic growth. Focused on improving search performance and engagement, the project aimed to position Thinlizzy as a top competitor in the beauty and wellness market through a tailored SEO strategy.

Project Pain Points

Before our collaboration, Thinlizzy faced limited online reach, low organic traffic, and underperforming keyword rankings — all hindering its ability to connect effectively with its target audience.

SEO Plan & Execution

To overcome these challenges, Digi Alfa developed a comprehensive SEO roadmap designed to boost Thinlizzy’s digital footprint and performance.

1. On-Page Optimization

• Keyword Research & Targeting: Identified high-impact keywords in the beauty and fitness niches to align content with audience search intent.

• Technical SEO Audit: Resolved crawlability, indexing, and speed issues to ensure seamless user experience and improved site health.

• UX Enhancements: Streamlined navigation and optimized mobile responsiveness for better engagement and retention.

2. Off-Page Optimization

• High-Quality Backlink Acquisition: Built strategic backlinks from authoritative industry domains to enhance credibility and domain authority.

• Content Outreach: Promoted engaging and optimized content to expand brand visibility across digital channels.

Growth & Impact

In just six months, the impact was clear:

• Organic Clicks: Increased from 52.6K to 58.7K — a 12% growth in 3 months.

• Impressions: Jumped from 953K to 1.05M, reflecting stronger visibility.

• CTR (Click-Through Rate): Improved from 5% to 6.2%, showing higher engagement.

• Average Position: Maintained steady rankings at 28.7, reinforcing brand authority.

Closing Thoughts

The collaboration between Thinlizzy and Digi Alfa showcases the power of a well-executed SEO strategy. Through data-driven optimization, technical excellence, and continuous performance monitoring, Digi Alfa elevated Thinlizzy’s digital presence and positioned the brand for sustained growth in a competitive e-commerce landscape.